Branding is crucial for businesses if they want to succeed. Essentially, it’s a way for people to recognize your company and what it represents. Small businesses can spend around $1,000 to $2,000 on branding alone. While big companies can spend millions, even billions of dollars, to improve their branding.
Branding requires businesses to be creative. It requires companies to use their artistic side and develop new and innovative ways to improve their image. Here are five creative ways companies can improve their branding:
Have a Simple and Well-Defined Logo
Your company’s logo will be one of the first things potential customers see. Therefore, it must be simple, clean, and easy to remember. The best logos are often memorable and can be recognized with just a glance. There are many ways you can do this. Your first option is to take advantage of color psychology.
Color Psychology
Color psychology is the study of how colors affect our emotions and behavior. Different colors can evoke different reactions in people. For example, red is often associated with excitement, while blue is associated with calmness.
Use this to your advantage when choosing your company’s logo. For example, you might use a brighter color like red or yellow to convey excitement. If you want to convey calmness, you might use blue or green. The utilization of color psychology is one of the main reasons why Coca-Cola’s logo is so iconic.
Use Shapes and Symbols
Shapes and symbols can also be used in your logo. They can be used to communicate what your company is all about without using any words. For example, a company that sells eco-friendly products might use a green leaf in its logo.
Another example is the Nike swoosh. It’s a simple shape that is easy to remember. But it also communicates motion and speed, which are essential to Nike’s brand identity.
Develop an Iconic Slogan
Your company’s slogan is another essential part of your branding. It needs to be catchy, memorable, and easy to understand. It should also communicate what your company is all about.
A great example of an iconic slogan is McDonald’s “I’m lovin’ it.” It’s short, sweet, and to the point. It also communicates that McDonald’s is a fun and happy place.
If you want to create an iconic slogan, it’s important to take note of the essentials. First, you must make sure it’s short and easy to remember. Second, it needs to communicate what your company is all about. And finally, it should evoke some emotion in people.
An iconic slogan will always connect to people on an emotional level. And that’s what you should be striving for with your slogan.
Use Memorable visuals
Your visuals need to be eye-catching and memorable. They should also be aligned with your brand identity. For example, if your company is about being eco-friendly, you might use green in your visuals.
Another example is Apple’s use of white space in its product packaging. The clean and straightforward look conveys that Apple’s products are easy to use.
Your visuals must be on point if you want your branding to succeed. They are often the first thing people will see when they come across your company. So, it’s essential to make a good impression on them.
Improve Your Packaging
The packaging of your products is the first thing potential customers will see. So it needs to be well-designed and eye-catching. But it also needs to be aligned with your brand identity.
The design of your packaging must be transparent to consumers. It must also evoke some emotion in them. Feel free to partner with a box manufacturing company if you don’t know how to do any of these things. These companies know exactly what you’ll need for your packaging. They’ll also know how to make dynamic packaging that’s eco-friendly and that’ll serve your brand.
Align Your Brand With a Cause
People are more likely to support businesses that align with their values. So, consider aligning your business with a cause if you want to improve your branding.
For example, Ben & Jerry’s supports social and environmental causes. The company has aligned itself with causes such as fair trade, LGBT rights, and climate change. This has helped Ben & Jerry’s develop a strong brand identity.
When aligning your business with a cause, choosing one close to your heart is essential. This way, you’ll be more passionate about it. And that passion will show through in your branding.
These are five creative ways to improve your branding. If you implement them, you’ll be on your way to developing a solid and iconic brand identity.
Branding is essential for businesses of all sizes. However, to improve your branding, you’ll need to get creative and let your artistic side take over. In this article, we’ve outlined five creative ways to enhance your branding. If you implement them, you’ll be on your way to creating a brand that is recognizable by people.
