If you’ve been on the internet for some time, you might have followed some influencers. These influencers might have the same taste you do. Moreover, they might give you information about products, trends, and other things you’re interested in.
You might not know that these influencers have taken the marketing world by storm. Influencer marketing has become one of the most popular marketing strategies today. Here’s what you need to know about it:
What are Influencers?
You might know the general idea behind influencers, but they’re more than just people with many social media followers. Influencers are people who can sway their audience’s opinion. It’s because they have built up a strong relationship with their followers. In other words, their followers trust them.
This trust is what sets influencers apart from traditional celebrities. Celebrities might have a large following, but that doesn’t mean that their fans trust them. Many celebrities are paid to endorse products, which can turn off their fans. On the other hand, influencers are often seen as more relatable and down-to-earth. This makes them more trustworthy in the eyes of their followers.
For example, Marques Brownlee is a technology reviewer and producer. He has gained a large following on YouTube due to his technology reviews.
Many brands have taken advantage of Marques’ influence and have paid him to review their products. However, this has caused backlash from his followers, as some believe he is not impartial when reviewing products.
Despite this, Marques remains one of the most influential tech reviewers on the internet. He has a strong relationship with his followers, who trust his opinions on technology products. Currently, he has about 18 million followers on YouTube and millions of others on various social media platforms.
Why is Influencer Marketing So Hyped?
You would know the hype surrounding influencer marketing if you’re a marketer. Why is that?
Simply put, influencer marketing works. It’s one of the most effective marketing strategies out there. Influencers are relatable and are great social actors. When potential customers see an influencer using a product, they’re more likely to try it out for themselves. However, this doesn’t mean it works all the time.
There are a staggering 37 million influencers worldwide, and only 1% of them have the potential to earn thousands of dollars. This is a stark awakening for those trying to enter the industry. Moreover, not everyone would listen to these influencers. In-fighting is common among followers, which can ruin brands more than anything else.
But this doesn’t mean you shouldn’t take advantage of influencer marketing. On the contrary, if done right, it can be a great way to reach out to potential customers.
How Can You Use Influencer Marketing?
Now that you know what influencer marketing is and why it’s so hyped, you’re probably wondering how you can use it for your business. Of course, the first step is using the right platform.
Using The Right Platform
Among all the platforms out there, Instagram has the most potential. It’s because Instagram is a visual platform. This makes it perfect for promoting products and services. Moreover, it’s also a great way to show off your brand’s personality.
There are also thousands of influencers on the platform willing to promote your products for you. It might be wise to hire an Instagram marketing service to help you get connected with these influencers. They can even develop a marketing strategy that’ll tailor to your needs. All of these can be done without breaking the bank.
Reach Out to Micro-Influencers
One of the best ways to use influencer marketing is by reaching out to micro-influencers. These are people who have a smaller following, but they’re more engaged with their followers. They’re also more likely to be authentic and sincere in their posts.
It makes them more trustworthy in the eyes of their followers. As a result, you’re more likely to see a return on investment when working with micro-influencers.
Work With nano-Influencers
Nano-influencers are even better than micro-influencers. They have an even smaller following, but they’re followers believe them outright.
However, they’re also the hardest to find. You’ll need to use social media monitoring tools to find these influencers. Once you’ve seen them, you can reach out to them and offer them a deal.
Influencer marketing is one of the most effective marketing strategies out there. By utilizing it properly, you can maximize your return on investment. However, it’s not a perfect strategy, and there are a few things you need to be aware of before diving in. With that said, go out there and start finding the perfect influencers for your business!
